What is a Snapchat filter?
How to make a custom Snapchat filter
- You can submit a free Community Filter for your city, a special place, or a landmark. You can design and purchase a filter for an upcoming event, such as a birthday. Or, if you’re a business, you can advertise on Snapchat.
Create and buy a custom filter online
Go to the Create Your Own filter website. Using the on-screen design tool, create your filter. For more detailed instructions, see the next section in our guide. Choose when and where it should be available. Submit it to Team Snapchat for approval. You’ll be asked if it’s personal or business use. You’ll also be asked to give it a name and enter payment info.
For more detailed instructions, see the next section in our guide.
You’ll be asked if it’s personal or business use. You’ll also be asked to give it a name and enter payment info.
The cost of a custom filter explained
Do you need help designing your filter?
Log into the Create Your Own filter website. You must use a laptop or desktop computer. Select Create Filter. Select choose a template or upload your own design. For either option, you can add text, images, and Bitmoji. You can add Friendmoji, too. (Click + Friends and pick someone.) When your filter looks good, click Next.
You must use a laptop or desktop computer.
For either option, you can add text, images, and Bitmoji. You can add Friendmoji, too. (Click + Friends and pick someone.)
Guidelines for uploading your own filter art
Files should be 1080px wide by 2340px high. Files should be under 300 KB in size. File resolution should be 72 DPI. Files should be saved as a .PNG file with a transparent background. Save your filter from the File menu using this method: Save > Save for Web (Legacy). Select the ‘PNG-24’ preset from the drop-down menu. Leave enough free space so people can see your snap after they apply your filter. You should only cover the top or bottom 25% of the screen.
Save > Save for Web (Legacy). Select the ‘PNG-24’ preset from the drop-down menu.
You should only cover the top or bottom 25% of the screen.
How to set parameters for custom filters
Choose a start and end time
Pick a location (or geofence)
How to view metrics for your custom filter
- Log into the Create Your Own filter website. Click the menu (hamburger symbol) in the top left corner. Select My Orders. Select a filter. View the metrics.
How to add a filter to snaps
Open Snapchat. Tap or hold the capture button to take a snap. Swipe left or right to choose a filter. Your filter will appear as an option to users within your geofence. Tap the layer button to add multiple filters.
Your filter will appear as an option to users within your geofence.
