AudioMob is a rewarded audio game monetization platform which aims to replace video adverts that pop up in mobile games with background audio adverts. They’ve just launched their open beta, after hosting a successful closed beta which attracted participation from some high-profile studios and global advertising brands.
The advertising you see in free-to-play mobile games is usually the reason why said games are free-to-play in the first place. Whilst being necessary, these adverts can also be real annoying especially because of their intrusive nature. AudioMob’s argument is that everyone will be happier this way - especially the gamers themselves - thanks to the less intrusive nature of background audio advertising.
This method of advertising differs from video advertising in that the ads play in the background of a game whilst the player continues to play, without the visual interruption. The ads are just as easy to build into the games as rewarded video, and players can earn rewards in just the same way, but with far less disruption to their gameplay.
This audio advertising apparently naturally complements banners, video, and playables, along with being just as effective when used by itself. AudioMob promises a new, unique way to get advertisers’ messages across via the incredibly valuable mobile gaming marketplace, in a way that is more welcomed by consumers.
“We’ve been bowled over by the enthusiasm people have for Rewarded Audio and the adoption of our platform by the game makers, publishers and brands that were part of the closed beta,” says AudioMob co-founder and CEO Christian Facey. He adds:
With the open beta now up and running, AudioMob states they have worked hard to make sure all necessary developer support and the like is in place to ensure participation is as effortless as possible. “We’ve equally made sure our AudioMob plugin is straightforward and elegant in equal measure. Everything is in place to make this beta a developer-centric experience,” reassures AudioMob co-founder and CTO Wilfrid Obeng.
Rewarded Audio game monetization delivers great results. It is easy to integrate through a simple plugin, and those involved in our closed beta have already proved that amazing things can be done with audio, and all without interrupting players’ gaming time.
A movement is underway, and we look forward to welcoming more from the game industry to participate.
There is currently a waitlist for participation in the open beta, so if you - as a game developer or advertising agency - are interested in joining up, you can apply or find out more info here.
Source: AudioMob
