Just a few days ago, Polish CD Projekt Red – the people behind The Witcher game franchise and GOG platform – managed to overtake France’s Ubisoft as the most valuable video game company in terms of market capitalization. Only hours later, Ubisoft raced to reclaim the title, and the two are still neck and neck for the position.
Both companies are hovering around a market cap of more than EUR 8 billion – as of the time of writing, CD Projekt Red is ahead with EUR 8.64 billion compared to Ubisoft’s 8.36 billion, but Poland’s most valuable company (more valuable even than their largest bank) may not necessarily keep the pole position for too long. Ubisoft is used to rubbing shoulders with the biggest in the space, and may just beat CD Projekt Red through experience.
That this race is even happening during the coronavirus pandemic, which brought the shares of many significantly larger companies down, is owed in a large part to the rising popularity of video games during lockdown. CDPR’s Cyberpunk 2077 is coming in September, while Ubisoft has just announced Assassin’s Creed: Valhalla (most likely for October), and people are clamoring to get their hands onto either title – preferably both.
Which of the companies will emerge from this competition victorious is definitely the last thing on the minds of their fans, as long as they keep delivering high quality products consistently.
